Цель: совершенствование навыков аудирования
1.Answerthequestions:
- Is the reduction in the number of newspapers that are printed around the world a sign of our digital times, or a sign of the loss of interest in the news by the modern generation? Why?
- If your local paper stopped printing daily editions, what effect would this have on you, your family and the community as a whole? Why?
- How you feel about the fact that many newspapers are eliminating or cutting down on print editions?
2.1. Listen to the conversation with media editors and define its topic.(see the tapescript below) Which of the questions below were not asked by readers?
New words:
Sound sense-здравый смысл
Abusive -оскорбительный
Round the clock- круглосуточно
1. As more TV content lands on the Web through YouTube, or network and cable TV websites, is there any reason to keep the TV?
2.1 have the most unimaginative question for you. Your mission “is to bring the interactivity of the Web to the newspaper and spread journalistic standards and depth to the Web.” How do you do that? What is the task at hand?
3.I believe, that in spite of their conversational tone, blogs should keep to high standards of traditional print journalism. But how do you keep a respectful tone in a conversation with hundreds or thousands of readers?
4.In the digital era news is updated round the clock. For example, when breaking stories appear online, you can always see the time of their last update. How does this continually updated style correspond to the more traditional newswriting process? Do writers spend more or less time working on and improving articles?
5.What does going digital mean both for readers and newspaper staff members?
6.What’s the future of mass media?
2.2 Listen and match the problems of modern mass media with the right solution
1.TV might disappear. To prevent its disappearance, ...
a)TV offers programmes in HD (high definition) on big flat screens, which is a transformative experience;
b)all TV content should be found on the Internet and DVD;
c) the DVR (digital video recorder) gives the viewer control over programmes — they are able to skip advertisements or watch programmes anytime they want.
2.To bring newspapers to the Web, it’s important to...
a) spread high journalistic standards on the Web;
b) make the online newspaper timely, lively, exciting and dynamic;
c) use an authoritative tone in the blogs.
3.To keep a respectful tone in a conversation of hundreds or thousands of readers it’s necessary to ...
a) rely on readers’ morals and sound sense;
b) ban abusive comments;
c) have special staff for reviewing readers’ comments.
4.To update online news round the clock there’s a need to ...
a) give an extremely quick response to the news;
b) work on articles for long hours;
c) get the help of special staff.
2.3 Listen to the last part of the interview and write down the problems of modern print journalism. How is it possible to solve these problems?
- Answer questions about the future of world mass media. Take into account the existing problems of mass media.
- What kinds of mass media will survive in the future?
- What technologies will help them survive?
- What professions will appear or disappear?
- What challenges will they face?
- What topics will mass media cover?
- Homework : Write an article “The future of world mass media”
Tapescript of the text in ex.2
Ex. 2.1, 2.2
Q. As more TV content lands on the Web through YouTube, or network and cable TV Web sites, is there any reason to keep the TV? (Sandra Yin, Rockville)
A. Ten years ago, even five, your question would have seemed absurd for a TV lover. Yes, if you wanted to wait for your favorite shows to come out on DVD, and pay a significant amount of money for that privilege, you could dump your TV. To tell the truth, your question is the one that scares television networks, cable companies and advertisers.
Personally, I do not see any threat to television at the moment. Television is developing, it has gone digital and offers new and interesting services. I would still rather watch television on the big screen, particularly now with flat screens, showing programs in high definition. If you're a sports fan, then I'd also hold on to your television. Watching a baseball, football or hockey game in HD is a transformative experience. And if you like the control the DVR gives you (for example, you are able to skip advertisements or watch programmes any time you want), you need to think twice.
Q. I have the most unimaginative question for you: What is the task at hand when you transport your newspaper to the Web? How do you do that?
A. Actually there's nothing unimaginative about the question. But I’ll have to make the answer imaginative. First of all, our mission is to bring the interactivity of the Web to the newspaper and spread journalistic standards and depth to the Web.
Secondly, we want our online newspaper to be timely, lively and to reflect the excitement and dynamism of the Web. One of the best examples of new possibilities is the world of blogs. Blogs allow writers to present news and information in a quick way and conversational tone. At the same time, they allow readers to join in the discussion.
Q. I believe, that in spite of their conversational tone, blogs should keep to high standards of traditional print journalism. But how do you keep a respectful tone in a conversation of hundreds or thousands of readers?
A. That's a challenge we deal with every day and it's one we take very seriously. Our blogs are all overseen by our editors, and every comment by readers is reviewed by our staff to make sure that they are not abusive and are on the topic discussed.
Q. In the digital era news is updated round the clock. For example, when breaking stories appear online, you can always see the time of their last update. How does this continually updated style correspond to the more traditional newswriting process? Do writers spend more or less time working on and improving articles? (Matthew Stoff)
A. I think most news reporters at most newspapers would tell you that the needs of online journalism have greatly changed their jobs in the past decade.
These days, reporters are often asked to file articles to the Web shortly after news events take place. On some breaking stories we expect an extremely quick response. In the competitive news environment, minutes often count.
To help our reporters manage the demands, our newspaper has a small staff of reporters and editors dedicated to online news.
Q: What does going digital mean both for readers and newspaper staff members?
A. Oh, now it takes 30 minutes to read all of my printed local newspaper, this is if you take the time to read the editorial! Since advertisers took away all their classified ads, my paper now makes money by adding photographs to the death notices. Dead people smiling out at you now, that's journalism! Newspapers cut down their size, they become compact, some of them are not daily newspapers anymore. They are issued 3 – 4 times a week. Reporters lose their jobs … The solution of all these problems lies in the future. What’s the future of mass media? I invite you to think about it.
Ex. 2.3
Q: What does going digital mean both for readers and newspaper staff members?
A. Oh, now it takes 30 minutes to read all of my printed local newspaper, this is if you take the time to read the editorial! Since advertisers took away all their classified ads, my paper now makes money by adding photographs to the death notices. Dead people smiling out at you now, that's journalism! Newspapers cut down their size, they become compact, some of them are not daily newspapers anymore. They are issued 3 – 4 times a week. Reporters lose their jobs … The solution of all these problems lies in the future. What’s the future of mass media? I invite you to think about it.
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